SEO Secrets covers a lot of ground. It takes you through all stages of building a website that are required to rank it highly in the search engines. It covers aspects of SEO such as keyword research, site structure, hosting, duplicate content, blogging with Wordpress, link building, linkbaiting, social media, content syndication and more.
When you've finished reading this ebook you'll have a very clear idea of what SEO actually is, and how to best approach the creation of a new site. With this knowledge you'll be able to lay strong foundations that will ensure you'll be heading in the right direction. Your site will eventually draw quality, targeted search engine traffic for years to come.
Over many months Glenn struggled to the top of several keyword searches in a highly competitive niche by applying the concepts he describes in the ebook. So there's no doubt that they work. That's what I think is the great strength of SEO Secrets: It has undeniable authority.
As you'd expect from someone who makes his living as a copywriter, it's very clearly written. This is a real asset for someone such as myself, because I'm not a big fan of technical content. The more "geeky" stuff in SEO Secrets is very easy to understand.
There are a couple of negatives, however. Firstly, there is some content that is a bit out of date. For example there are references to Yahoo Site Explorer and other sites that are no longer in use.
There is also no specific mention of Google's algorithm updates such as Penguin and Panda. Clearly some prospective buyers are curious about whether the book contains advice on these specific issues because Glenn mentioned this recently in a blog post.
But the lack of such an update is not a major drawback, in my opinion. If you follow the content creation guidelines in the ebook you will have a "Panda and Penguin proof" website anyway.
In summary, SEO Secrets is an excellent ebook for anyone with a new website. It's also great for someone such as myself who has been blogging and making websites for a while, and already has much knowledge in the area. The clear, succinct and comprehensive information it contains is something I have returned to often and will continue to do so.