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Time is a factor in search engine optimization

2/24/2012

3 Comments

 
I've built several blogs over the last few years. Having so many to update, I can go for several weeks, even a month or two, between posts. But what I've noticed with a few of these blogs is that even if I've been slack about updating them, the search engine traffic still increases gradually. I start to rank for keywords and phrases that I never used to before. This seems to apply particularly to those blogs that are more than a couple of years old. (It also applies to a couple of my websites.)

I've read a few article about how the age of your URL is a factor in how Google ranks it. The experience I've had definitely confirms this. It's not a huge factor, but it's not negligible either. So it's yet another reason to keep chipping away at your blog or site whenever you find time to do so. And don't worry if you're not keeping to a regular or frequent schedule. Keep at it long enough and you'll slowly draw more and more traffic, even if you do nothing else.
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