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Proportion of traffic from Bing, Yahoo increasing 

11/5/2012

3 Comments

 
One thing I've noticed lately is how much traffic I'm getting from Bing and Yahoo these days. While I still get the lion's share from Google, the proportion of it coming from these two main competitors has risen substantially over the least year or so.

This is good news because it's not great to have all your eggs in one basket. Depending solely on traffic from this one source is not good for a website. You can do months of work to get it on the top of page one for a particular keyword search and then lose that position in an instant when Google decides to tweak its algorithms. This would be a hugely negative outcome for obvious reasons. But merely worrying that such a thing might occur can cause a lot of anxiety as well.

The fact that there are now more search engine possibilities is yet another reason why blogging is such a good thing to do. Google traffic is desirable, of course. So you should use its keyword tool and the drop down suggestion box to get ideas for blog posts. But if your post fails to rank highly there as hoped then there's still a good chance it will do so on Yahoo and Bing, which use different algorithms. That's a comforting thought and makes blogging all the more worthwhile.

For the same reason it's a good idea to get visitors from social media as well -- not to mention offline sources and pay per click. Spread your traffic sources around and you can make sure that the money you earn from your website is coming in more consistently.
3 Comments
Frank Gainaford link
11/5/2012 07:17:04 pm

When we as the SEO (Search Engine Optimisation) community start to give other search engines some air time and discuss them a bit more often then other users will have more confidence in them and the BIG G will lose a bit of their hold over our lives. Thanx for your positive posts in this regards.

You are so right that our eggs are all in one basket, and that is our own doing for only promoting one SE (Search Engine) to our clients.

Reply
Matt Hayden link
11/8/2012 01:14:05 pm

Good point. Simply thinking that Google is and will remain dominant is a bit of a self-fulfilling prophecy. It's worth remembering that it is a free market, with many choices on offer. And if we use them we'll all benefit.

Reply
daniel jupp link
11/9/2012 01:55:02 pm

I agree with you i think in future google will loose its charm and people will be diverted to other search engines and market gets divided among them.

Reply



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