SEO Tips Australia
  • Home
  • Blog
  • About
  • Content
  • Hosting
  • Comments
  • Forums
  • Directories
  • Classifieds
  • Offline
  • Blogging
  • Twitter
  • Interviews

Local newspaper coverage can benefit SEO

6/27/2012

1 Comment

 
People are increasingly using search engines to find local information and websites. One thing that will help a locally oriented business site get more of this quality traffic is if it can get some one way links from other blogs and news sites targeting the area.

Links from news sites are particularly beneficial because they are generally well regarded by Google. Say you had a Perth based website and scored a mention in an article in the West Australian. If it were included as a dofollow link it would be gold SEO-wise. But even if just the name of it were mentioned it would help. Lots of people would find the site and have a look. As a result you'd have a good chance of scoring one or more links from local bloggers or even other news sites.

But getting that kind of free publicity would be difficult unless you had an already well known business in a niche that lent itself to such coverage such as entertainment or event management. You'd probably have better luck with smaller, local newspapers such as those published by the Community Newspaper Group. A link from one of their online editions would would be very valuable.

The trick would be to make what you do newsworthy somehow. Say you had a cafe. You could hold some sort of event in it such as a coffee appreciation class. You could teach people about different blends, and give away some freebies. That's just the kind of thing a local, community journo might find interesting.

You could just e-mail the editor to try and get the paper's interest. Or you could use Twitter. Considering how much journos love to tweet you could jot down some of their names from your local paper and search for them on the site. You'd be sure to find a few sooner or later.

After building some rapport with them you could mention or even direct message them about your idea. (But I wouldn't DM them too early. They'd probably just ignore you if they didn't know who you were.) Even if they didn't go for your first attempt, you would have made connections that may well bear fruit further down the track.
1 Comment
Gerald Martin
7/8/2012 11:35:03 am

Links from reputable sites can really help a lot. People visit those sites a lot because they get a lot of good information from them. If they find your link in their content, and the news site says that it's a reputable source of information, there's a big chance that the people are going to click the link. Some are talking about SEO companies and how they actually work. You might find a link leading to a place where they talk about <a href="http://www.endlessrise.com/">private label SEO reseller</a> companies. It takes hard work to get those kinds of links, but it's definitely worth the effort.

Reply



Leave a Reply.

    Google+
    Protected by Copyscape Web Plagiarism Scanner
    ATTENTION COMMENTERS:
    If you came here just to get a backlink with a meaningless spammy comment it will be deleted. Don't waste your (and my) time.
    Bookmark and Share

    Archives

    September 2014
    July 2013
    April 2013
    March 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    February 2012
    January 2012
    December 2011
    October 2011
    July 2011
    June 2011
    May 2011
    January 2011
    December 2010
    November 2010
    October 2010
    August 2010
    July 2010

    Categories

    All
    Article Marketing
    Blogging
    Business
    Content
    Domain Names
    Google
    Google Plus
    Keywords
    Link Building
    Local
    Reviews
    Seo
    Social Media
    Tools
    Youtube

    RSS Feed