SEO Tips Australia
  • Home
  • Blog
  • About
  • Content
  • Hosting
  • Comments
  • Forums
  • Directories
  • Classifieds
  • Offline
  • Blogging
  • Twitter
  • Interviews

Keyword rank positions varying greatly now 

3/5/2013

2 Comments

 
When you have learned a bit about SEO you are constantly monitoring your rankings for various keywords. It can be quite stressful -- particularly nowadays. That's because keyword positions in the SERPs are more volatile than ever.

Almost every time I log in and check my rankings for this site, for instance, I see a slightly different position. For example, I was in position two for Aussie searches for the keyword phrase "SEO tips" for a long while. But over the last nine moths or so, the position has been moving up and down quite often. This variability seems to have been at its greatest over the last couple of months. Some days I'm in position eight or nine, then the next day I'm at five. Then I'm at three, then down to nine again. I've seen a similar level of volatility in my rankings for a couple of my other sites.

This can cause you a lot of angst because you see a huge fall in traffic if you drop out of the top three results. And there's even a substantial difference between positions one and two, and between two and three.

It's not a huge issue for me since I'm not depending entirely on income generated from my sites. But for business owners who had become accustomed to holding the top spot in Google for a targeted keyword phrase, the present volatility must be making them nervous wrecks!

I think this phenomenon is due mainly to the increasing sophistication of Google's algorithms. It's clearly becoming increasingly human-like in its ability to asses the quality and relevance of a web page.

So, how do you deal with this issue? Of course you can do things to lift your rankings, but it's increasingly difficult to dominate them consistently. If you're a webmaster, the whole issue is largely out of your hands. I think the best policy is just to not worry about it so much and accept things.

You should also remember that as long as you've done the fundamentals, there's a good chance that you'll reclaim your previous position eventually or at least not fall too far down the list.

That said, there's always a chance that a webmaster has decided to knock you off your perch for a certain keyword and will just keep plugging away until he does this. In that case there's not a lot you can do.

So, just keep adding quality content, sharing on social media sites, building and most importantly earning links. If you keep at it you will be rewarded by the search engines eventually, even if it's not in exactly the way you'd like.
2 Comments
Lucy
3/19/2013 02:54:44 am

This was informative. Has anyone heard about Rank Tracker Tool? Any reviews? Enjoy http://www.ranktrackertool.com.

Reply
The Keyword Research Company link
12/10/2014 12:19:20 pm

I bet you that the serps are bouncing so wildly because Google is trying to see if different results have a higher click through rate.

We all know that click through rate has a lot to do with Adwords rankings, why would we be so surprised to find out that the regular serps are treated the same way?

Reply



Leave a Reply.

    Google+
    Protected by Copyscape Web Plagiarism Scanner
    ATTENTION COMMENTERS:
    If you came here just to get a backlink with a meaningless spammy comment it will be deleted. Don't waste your (and my) time.
    Bookmark and Share

    Archives

    September 2014
    July 2013
    April 2013
    March 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    February 2012
    January 2012
    December 2011
    October 2011
    July 2011
    June 2011
    May 2011
    January 2011
    December 2010
    November 2010
    October 2010
    August 2010
    July 2010

    Categories

    All
    Article Marketing
    Blogging
    Business
    Content
    Domain Names
    Google
    Google Plus
    Keywords
    Link Building
    Local
    Reviews
    Seo
    Social Media
    Tools
    Youtube

    RSS Feed