Qondio has similarities with some big information gathering, user generated sites like Wikipedia. However it rewards contributors by giving them backlinks. Also, you can put your own ad code in there and get all the revenue. That is unique as far as I know and a good incentive to add lots of information.
The one thing you really notice when submitting content (or "intel") is that they are super careful to make sure that everything up there is unique. If you try and sneak in some duplicate content, you're out! They also have zero tolerance for members spamming other members.
With these restrictions in place, they will build up a really good repository of knowledge, much of it local. This is from their About page:
What we value most is local intelligence about the people, companies, and places around you. Things that you - and others in your neighborhood - know and a lot about, but most other people don't. Stuff that's obvious to you and easy to write, but unknown to the web. The people and places you write about do not have to be famous, and the intelligence you share does not have to be earth-shattering.
The site alread has a PR of 6, so a backlink from there is likely to be quite powerful already. Also, they have sections for each country. So Aussies, if you have some good, locally oriented intel up there, it's bound to help lift your site's rankings quite a bit!