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Do more blogging than article marketing

1/6/2013

5 Comments

 
In the past, I used to submit lots of articles to directories to build backlinks. That all changed when the Penguin Update hit. While it is still worth doing this occasionally, I'm really cutting down on this practice of article marketing -- and not just because it's less beneficial for SEO than it used to be.

I think a much better approach is to do two things with the quality content that you would normally use for articles. Firstly, use it in guest blogging campaigns. This is a form of backlink building that is still very powerful (although I suspect this will wane in time because it's so popular).

Secondly, the vast majority of your good writing should be placed on your own blog. This is because each post gives you another opportunity to snag some more "long tail keyword" traffic. Consequently your visitor numbers will rise slowly but inexorably. And with lots of great stuff on your blog, there's an increased chance you'll draw those all important natural links.

Then there's the fact that since your blog content is found nowhere else, Google definitely knows it's yours. If you use it for article marketing, however, it's more likely to get ripped off by others, and it will be harder to prove you were the person who wrote it. It can also be dispiriting when you see people using articles and not including the links back to your site as they are supposed to.

There's also a real confidence boost that comes from seeing all that content up there on your blog. It's quite amazing how much you can actually write. When you realize this, you are motivated to do even more blogging. But if you've spread a lot of that material around the web, you don't get that sense of achievement.

With article marketing, however, your content is all over the place. It can help to lift your profile and get your name more widely known, of course. But people will only see one or two articles at a time so the effect is diluted. However, if you have all that quality content on one place in a blog, it's far more impressive to people who visit it. They can tell that you really know what you're on about. So it's an excellent way of building authority in the eyes of your readers.
5 Comments
Akos Fintor link
2/18/2013 05:58:20 am

Well,
One thing I can say that blogging every single day for the past 90 days helped me (making money, connecting people, getting leads, closing prospects ) more than anything else that I've ever done online.

best

Akos Fintor

Reply
Matt link
3/3/2013 01:03:05 pm

Yes, lots to recommend blogging -- particularly if you are in business. I'd also keep blogging just for the fun of it!

Reply
SEO Brisbane link
2/27/2013 04:39:06 pm

Blogging definitely has become more essential and profitable in terms of SEO in Brisbane in comparison to article marketing.....But i feel in both the cases content plays a vital role.....more unique your content may be the more prominence you will get on Search engines...nice share!!

Reply
Toshiba Burton link
3/2/2013 12:18:24 am

It's amazing you wrote a post about this because I used to do the same exact thing until Google started penalizing people for it.

I remember writing an article, spinning it & submitting it into almost 100 different directories & I got so much traffic from it until Google stopped this.

I still continue to write articles & create but as you mentioned it definitely looks more natural on my website instead of everywhere else. I am now into Guess Blogging & Forum Commenting for building credibility & more back links this seems to work out pretty good plus I'm able to connect & network with others.

Awesome Post!

Reply
Matt link
3/3/2013 01:06:05 pm

Guest blogging is definitely the way to go these days. And good to know that forum marketing still works. I will get back into this in future.

Thanks for your comment, Toshiba.

Reply



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