SEO Tips Australia
  • Home
  • Blog
  • About
  • Content
  • Hosting
  • Comments
  • Forums
  • Directories
  • Classifieds
  • Offline
  • Blogging
  • Twitter
  • Interviews

Breaking news is excellent linkbait

11/27/2012

0 Comments

 
Blogging is a great way to draw links. If you write interesting and unique content about your favourite subject and share it on social networks you're sure to draw some of them to specific posts. But this is usually a long, slow process.

Most bloggers take this approach. Unknown to the general public, they keep chipping away writing their thoughts on the subjects they love. So there's a lot of competition between them, particularly in popular niches. Even with backlinks accumulating fairly regularly it's hard for any one blogger to rise above the pack.

But there's one way to really get your blog firing in both social media and the search engines, and quickly. That's to blog about a particular subject that lots of people are interested in, and to be a primary source of information about it.

A perfect example of this is Michael Smith News. This is about something not only specific but topical: the AWU scandal involving Australia's PM Julia Gillard.

This blog was only commenced a few months ago but it has already attracted eye-boggling traffic numbers. One day recently, for example, it received 90000 hits. A basic backlink check reveals numerous links, particularly from other blogs.

Sure, the guy behind it was quite well known already, being a former broadcaster who lost his job with Fairfax as a result of his interest in the scandal. That high profile would have helped a lot ...

But the main reason so many people link to his blog is because it regularly includes previously unknown documents, as well as podcasts of interviews with protagonists such as self-confessed fraudster and bagman Ralph Blewitt. It is therefore primary source material. And Michael Smith is not just reporting on developments, but actually driving them as well. (For example it was his complaint to police that has prompted them to reopen the case, causing a lot of grief for the PM.)

Needless to say, very few bloggers would have the time, commitment or contacts to keep breaking news in the way Smith has been. But the success of his blog is something for all bloggers to keep in mind, no matter what field they're in.
0 Comments



Leave a Reply.

    Google+
    Protected by Copyscape Web Plagiarism Scanner
    ATTENTION COMMENTERS:
    If you came here just to get a backlink with a meaningless spammy comment it will be deleted. Don't waste your (and my) time.
    Bookmark and Share

    Archives

    September 2014
    July 2013
    April 2013
    March 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    February 2012
    January 2012
    December 2011
    October 2011
    July 2011
    June 2011
    May 2011
    January 2011
    December 2010
    November 2010
    October 2010
    August 2010
    July 2010

    Categories

    All
    Article Marketing
    Blogging
    Business
    Content
    Domain Names
    Google
    Google Plus
    Keywords
    Link Building
    Local
    Reviews
    Seo
    Social Media
    Tools
    Youtube

    RSS Feed