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Benefits of YouTube and Google Plus authorship

11/16/2012

2 Comments

 
Because there are so many factors involved in search engine optimization, it's very hard to isolate which one in particular is due to a rise or fall in rankings. Still, you can make educated guesses from what you observe. Which is what I'm going to do now:

I have a blog about Perth that's been going a year or so. It spent quite a while about half way down the first page of Google for results for "Perth blog". Then it slowly dropped down the rankings and wound up on the bottom of the second page. It stayed there for a few months.

Now just recently I started uploading videos to YouTube. So far, they've all been of various Perth landmarks. And I've included a link to that particular blog with each video. I've also put its URL in the main profile section.

Now I know that all the links you get from YouTube these days are "nofollow". This means that search engines don't "follow" where they're pointing to and reward that particular site with higher rankings in the SERPs. That said, there does seem to be a belief among many in the SEO field that they might carry some small benefit ranking wise, particularly if the links are located on big quality sites.

This interpretation seems to have been confirmed by my own experience, because a couple of weeks after I put those links on YouTube my blog ended up on the top of the second page for searches for "Perth blog".

After this, in the last week or so, I established Google Plus authorship of that particular blog. This seems to have resulted in another boost for it. Now, I'm in the middle of the first page for searches for "Perth blog".

Maybe this won't last. I'll just have to wait and see. But I'm pretty sure that the Google Plus factor was what caused it, since it was a substantial change that occurred suddenly.

So in my opinion you should start putting videos on YouTube and link your Google Plus account to your blog as soon as possible.
2 Comments
Frank Gainsford link
11/15/2012 10:04:21 pm

Hi Matt,

Thanx for a great site on SEO (Search Engine Optimisation) and related stuff.

You are under estimating the value of social sharing with social signals and links from others who find your stuff interesting and / or note worthy. I bet many of your videos were shared, and had some social signals attached.

Each share, like, tweet or other social signal adds just a little more value and the SEA (Search Engine Algorithm) does its magic with these small increments in SEOV (Search Engine Optimisation Value) Remember that re-shares, re-tweets and re-shares to your post count more that the original share

Enjoy the week end and thanx again for a great blog.

Reply
Matt link
11/23/2012 01:25:25 pm

No worries. And thanks for your valuable contributions.

Reply



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