Keywords Selection is an important SEO Step.
Webmastering and blogging is all about keyword selection.
Of course so many of them are alrready saturated. My advice is to not go for these. Go for single primary keywords that aren't saturated, or long tail keywords that aren't, Again, anotehr reaosn blogging is a good idea because you can just keep trageting these each time you write a new post.
The big mistake that mos tpeople make when startign blogs and websites is to target priamry keywords such as jobs, loans, money that have been fought over for years and are just way too saturated.
You've got to aim for the low hanging fruit (although not too low of course). These more specific, often multi-word phrases are much eaiser to rank for and.
To illustrate: A primary keyword phrase is SEO. Impossibe to rank for. A much easer primary phrase is SEO tips. Much hard to rank for. But it's still possibel because I've done it for this site (albeit after a while, and only when it comes to people searhing Google Australia.)
Another illustration I've learn from personal experience. I have a blog about Perth. And while there's no way I'm goign to get onto page one for searhes for "perth" on its own, I did think it was possible to get on page one for Perth blog. That did happen after a whil. I'm now usually on the top half of the page and gettigng a couple of hits a day just from that exact search.
So, if you qualify a primary keyword somehow, then that will oftne give you a good one to aim for.
If you want local traffic, then of course you should target location keywords like country, city, town and even suburb names.
One thing I've discovered from writing ablog about Perth is just how much easy to get geo-targeted traffic there is out there. If you go to Google and begin to type in the name of a neabry main road it will probably complete the term for you and include various two and three word suggestions for you. What that means is that people search for the street name frequently enough to be on Google's radar. Of course you don't know how many searhes per month it gets until you type it into the keyword tool. However, unless it's a super well known road, there's a good chance that if you were to writea a blog post or page about it then you'd have a good chance of appearing on page one for it pretty easily.
And just as street and road names are good keywords in their own right, the names of suburbs and cities are too. They get more traffic, but have a lot more webmasters targeting them. However, when they are part of two and three word phrases they can be a lot easier to rank for, and ultimately draw some good easy traffic -- and quite abit of it, too.
Obviously not everyone is writing a lcoal blog. However the information can be applied elsewhere. Say you have a sports store in Adelaide that sells a lot fo soccer balls and boots on sale. If you type in the two words "Adelaide+soccer" you'll see several related searhc terms including those words. Maybe you could do a blog post on the best adelaide soccer teams. Or maybe one on up and comign adelaide soccer players, being sure to include those keywords in the titles.
If you made such a post a decent length, with lot sof good information, and maybe a photo or two (well named) it could probably end up on page one straighaway, or at least after being shared on twitter and Facebook and thereby garnering the odd natural link.
A high proportion of the people who would arrive via those kind of searches would be just the kidn of people to buy the porducts you are selling.
Of course so many of them are alrready saturated. My advice is to not go for these. Go for single primary keywords that aren't saturated, or long tail keywords that aren't, Again, anotehr reaosn blogging is a good idea because you can just keep trageting these each time you write a new post.
The big mistake that mos tpeople make when startign blogs and websites is to target priamry keywords such as jobs, loans, money that have been fought over for years and are just way too saturated.
You've got to aim for the low hanging fruit (although not too low of course). These more specific, often multi-word phrases are much eaiser to rank for and.
To illustrate: A primary keyword phrase is SEO. Impossibe to rank for. A much easer primary phrase is SEO tips. Much hard to rank for. But it's still possibel because I've done it for this site (albeit after a while, and only when it comes to people searhing Google Australia.)
Another illustration I've learn from personal experience. I have a blog about Perth. And while there's no way I'm goign to get onto page one for searhes for "perth" on its own, I did think it was possible to get on page one for Perth blog. That did happen after a whil. I'm now usually on the top half of the page and gettigng a couple of hits a day just from that exact search.
So, if you qualify a primary keyword somehow, then that will oftne give you a good one to aim for.
If you want local traffic, then of course you should target location keywords like country, city, town and even suburb names.
One thing I've discovered from writing ablog about Perth is just how much easy to get geo-targeted traffic there is out there. If you go to Google and begin to type in the name of a neabry main road it will probably complete the term for you and include various two and three word suggestions for you. What that means is that people search for the street name frequently enough to be on Google's radar. Of course you don't know how many searhes per month it gets until you type it into the keyword tool. However, unless it's a super well known road, there's a good chance that if you were to writea a blog post or page about it then you'd have a good chance of appearing on page one for it pretty easily.
And just as street and road names are good keywords in their own right, the names of suburbs and cities are too. They get more traffic, but have a lot more webmasters targeting them. However, when they are part of two and three word phrases they can be a lot easier to rank for, and ultimately draw some good easy traffic -- and quite abit of it, too.
Obviously not everyone is writing a lcoal blog. However the information can be applied elsewhere. Say you have a sports store in Adelaide that sells a lot fo soccer balls and boots on sale. If you type in the two words "Adelaide+soccer" you'll see several related searhc terms including those words. Maybe you could do a blog post on the best adelaide soccer teams. Or maybe one on up and comign adelaide soccer players, being sure to include those keywords in the titles.
If you made such a post a decent length, with lot sof good information, and maybe a photo or two (well named) it could probably end up on page one straighaway, or at least after being shared on twitter and Facebook and thereby garnering the odd natural link.
A high proportion of the people who would arrive via those kind of searches would be just the kidn of people to buy the porducts you are selling.