Use Images to Attract Search Engine Traffic
Images are gold. As well as making pages more intertesting and appealing, they can also attract a lot of very easy to get traffic in themselves. This is because people often search for photos and pfictures, and find websites that way.
Of course people search a lot less frequently for thse images. But you can get an isea of the ones they will search fro most by using Adwords keyword search tool. There is boudn to be some sort of correllation between the relative frequency of information searhces for certain keywords and image searhces for them.
And you can use some common sense as well. That is, some keyword categories (for example objects, products, locations) immediately summon visual images by association. Chances are, people will be looking or these online. That is, if a lot of people are looking for information about something, then there must be some people looking for pictures, paintings, and photos of these same things. And one thing is certain: because so few people name these images well, it's much easier to rank highly for such images searches.
For this reason you can get an idea on what sort of images to use by simply going to google and usign the keyword suggestion function.
It's often very easy to rank highly for threse searhes because people just aren't labelling their images well.
The best way to label them is to include keywors in the alt image tags. They also say you should use dashes to separat ethe words.
Howver, I don't know if this is neceassary. I have a local blog that includes many photos of various building, locations and landmarks around Perth. I just make sure I lable the Jpeg images accruately and they tend to end up very high in the image search rankinsg for these keywords. I don't even put dashes between them. And these photos draw a small but growing number of hits to this blog.
The fact that there's so much easy traffic to be had from image searhc traffic isa nother reason to have a blog. As well as targeting thos keywords in the titles and text of the post you can include a picture or two every time. Sure, it will bring in just alittle bit. but every bit helps.
And how can business people sue this technique? well, the most obvious niche that would benefit from image search optimizationw oudl be real estate. You'd just have to make sure that the photos and properties you are advertising on your sites are accurately named. (Isuspect that most sites of this kind are already doing this anyway.)
But other businesses can draw some quality local traffic as well. For example, say you're mobile plumber in Yokine. Put some photos of your office, van, and staff doing repairs on yoru site. Give them accurate but different labels such as YokineOffice.jpeg, PlumbingYokine.jpeg kitchenrepairDianella.jpeg, etc. As long as they accurately describe the photos, you're not being dodgy. But you might pick up the odd image search hit for those exact terms, or related ones. As long a syou included the suburbs you service most, most if not all of those people visiting would be form Perth. if you post an and label, say 20 photos on your site, and you ened up draing in, say 30 searche a month form them, then that's still an extra 360 visitors a year form within the city that knows about yoru business.
Of course people search a lot less frequently for thse images. But you can get an isea of the ones they will search fro most by using Adwords keyword search tool. There is boudn to be some sort of correllation between the relative frequency of information searhces for certain keywords and image searhces for them.
And you can use some common sense as well. That is, some keyword categories (for example objects, products, locations) immediately summon visual images by association. Chances are, people will be looking or these online. That is, if a lot of people are looking for information about something, then there must be some people looking for pictures, paintings, and photos of these same things. And one thing is certain: because so few people name these images well, it's much easier to rank highly for such images searches.
For this reason you can get an idea on what sort of images to use by simply going to google and usign the keyword suggestion function.
It's often very easy to rank highly for threse searhes because people just aren't labelling their images well.
The best way to label them is to include keywors in the alt image tags. They also say you should use dashes to separat ethe words.
Howver, I don't know if this is neceassary. I have a local blog that includes many photos of various building, locations and landmarks around Perth. I just make sure I lable the Jpeg images accruately and they tend to end up very high in the image search rankinsg for these keywords. I don't even put dashes between them. And these photos draw a small but growing number of hits to this blog.
The fact that there's so much easy traffic to be had from image searhc traffic isa nother reason to have a blog. As well as targeting thos keywords in the titles and text of the post you can include a picture or two every time. Sure, it will bring in just alittle bit. but every bit helps.
And how can business people sue this technique? well, the most obvious niche that would benefit from image search optimizationw oudl be real estate. You'd just have to make sure that the photos and properties you are advertising on your sites are accurately named. (Isuspect that most sites of this kind are already doing this anyway.)
But other businesses can draw some quality local traffic as well. For example, say you're mobile plumber in Yokine. Put some photos of your office, van, and staff doing repairs on yoru site. Give them accurate but different labels such as YokineOffice.jpeg, PlumbingYokine.jpeg kitchenrepairDianella.jpeg, etc. As long as they accurately describe the photos, you're not being dodgy. But you might pick up the odd image search hit for those exact terms, or related ones. As long a syou included the suburbs you service most, most if not all of those people visiting would be form Perth. if you post an and label, say 20 photos on your site, and you ened up draing in, say 30 searche a month form them, then that's still an extra 360 visitors a year form within the city that knows about yoru business.